Marketing Your Online Training: Lessons in Persuasion from Aristotle

Let’s assume you are an edupreneur and have some courses built and installed on an LMS. We’ll focus here on using persuasion to convince learners that your course is a great buy. Inspiration comes from an unlikely source in the context of modern digital marketing: The Greek philosopher Aristotle. Aristotle’s ideas were described by Cicero as ‘A river of gold’. Jumping forward 2,300 years, they still shine and can be…