Why are there over 700 LMS vendors?

Why ARE there so many LMS vendors? Why isn’t the market consolidated like, say, the CRM market (Salesforce)? I’m sharing a post by John Leh of Talented Learning that explores the reasons for this market choice/fragmentation (depending on which way you see it). There’s a link to the full article below, but this extract goes quite a way towards capturing the candy-store nature of the current LMS market: Cloud technology…

Marketing Your Online Training: Lessons in Persuasion from Aristotle

Let’s assume you are an edupreneur and have some courses built and installed on an LMS. We’ll focus here on using persuasion to convince learners that your course is a great buy. Inspiration comes from an unlikely source in the context of modern digital marketing: The Greek philosopher Aristotle. Aristotle’s ideas were described by Cicero as ‘A river of gold’. Jumping forward 2,300 years, they still shine and can be…

Free eLearning course to boost sales

Want to make money selling online courses? Start by giving them away for free.

If you are building a business selling online courses, one of the best things you can do is start by giving one away for free. You probably won’t make much money over the first few weeks anyway, so it’s not as if such a burst of generosity will lose you revenue. In fact it’s more likely to bring in more revenue in the long run than if you put everything…

eCommerce. eLearning, Launch an eLearning business, start an eLearning business

How to sell online courses

Launching an eLearning business? For the Edupreneurs among you, here’s a helpful introduction to selling courses online. It may serve as a refresher for those already in business or help to get you off the ground if you’re just starting out. It offers useful suggestions on: How to create valuable eLearning content Differentiating yourself from competitors Formatting courses Choosing a platform Marketing your courses. How To Sell Online Courses