Why are there over 700 LMS vendors?

Why ARE there so many LMS vendors? Why isn’t the market consolidated like, say, the CRM market (Salesforce)? I’m sharing a post by John Leh of Talented Learning that explores the reasons for this market choice/fragmentation (depending on which way you see it). There’s a link to the full article below, but this extract goes quite a way towards capturing the candy-store nature of the current LMS market: Cloud technology…

Marketing Your Online Training: Lessons in Persuasion from Aristotle

Let’s assume you are an edupreneur and have some courses built and installed on an LMS. We’ll focus here on using persuasion to convince learners that your course is a great buy. Inspiration comes from an unlikely source in the context of modern digital marketing: The Greek philosopher Aristotle. Aristotle’s ideas were described by Cicero as ‘A river of gold’. Jumping forward 2,300 years, they still shine and can be…

A useful resource for edupreneurs: Moodle News

Moodle is the world’s most popular open-source Learning Management System. Moodle News is the leading web resource for, well, Moodle news. But they’ve also got your back if you’re an edupreneur. They’d call you a Moodlepreneur because they are pretty obsessive about Moodle. But a lot of the information is applicable to any edupreneur business, no matter which LMS platform it uses. It’s a very interesting resource for edupreneurs. It’s…

A flowchart for starting a profitable eLearning business

I like it when bloggers cover the real pain points of starting an eLearning business: the emotional highs and lows that are so very real to the fledgling (and seasoned) edupreneur. Anyone who puts an understanding arm around your shoulders and tells you what it’s going to be like is, in business terms, a true friend. This kind of advice prepares you mentally for the journey and is more valuable…

eCommerce. eLearning, Launch an eLearning business, start an eLearning business

How to sell online courses

Launching an eLearning business? For the Edupreneurs among you, here’s a helpful introduction to selling courses online. It may serve as a refresher for those already in business or help to get you off the ground if you’re just starting out. It offers useful suggestions on: How to create valuable eLearning content Differentiating yourself from competitors Formatting courses Choosing a platform Marketing your courses. How To Sell Online Courses