Why are there over 700 LMS vendors?

Why ARE there so many LMS vendors? Why isn’t the market consolidated like, say, the CRM market (Salesforce)? I’m sharing a post by John Leh of Talented Learning that explores the reasons for this market choice/fragmentation (depending on which way you see it). There’s a link to the full article below, but this extract goes quite a way towards capturing the candy-store nature of the current LMS market: Cloud technology…

Marketing Your Online Training: Lessons in Persuasion from Aristotle

Let’s assume you are an edupreneur and have some courses built and installed on an LMS. We’ll focus here on using persuasion to convince learners that your course is a great buy. Inspiration comes from an unlikely source in the context of modern digital marketing: The Greek philosopher Aristotle. Aristotle’s ideas were described by Cicero as ‘A river of gold’. Jumping forward 2,300 years, they still shine and can be…

A useful resource for edupreneurs: Moodle News

Moodle is the world’s most popular open-source Learning Management System. Moodle News is the leading web resource for, well, Moodle news. But they’ve also got your back if you’re an edupreneur. They’d call you a Moodlepreneur because they are pretty obsessive about Moodle. But a lot of the information is applicable to any edupreneur business, no matter which LMS platform it uses. It’s a very interesting resource for edupreneurs. It’s…

Free eLearning course to boost sales

Want to make money selling online courses? Start by giving them away for free.

If you are building a business selling online courses, one of the best things you can do is start by giving one away for free. You probably won’t make much money over the first few weeks anyway, so it’s not as if such a burst of generosity will lose you revenue. In fact it’s more likely to bring in more revenue in the long run than if you put everything…

Credit card, ecommerce, elearning, LMS

Choosing an eCommerce platform – the right questions to ask

In order to sell courses online, a means of taking payments is an absolute requirement. Here’s an article that provides a list of questions to ask when choosing an eCommerce platform.  Licensed or hosted? Can it automatically enroll learners? What data can it capture for you? How does it handle notification emails? The article addresses these and plenty more aspects of eCommerce for eLearning. Surprise eCommerce vendors by asking smart…